
Make MORE money in LESS time, and get off the treadmill with Chuck Blakeman who bootstrapped thirteen businesses in ten industries on four continents, and now advises others from his decades of “misses” and “makes”. What if you built a business that that supported your desire to live your version of a significant life, without being a hostage to that business? You might never want to sell it. These podcasts are focused on helping us all find freedom IN our business, not from it. We’ll also work through the principles, practices and tools every business owner uses to become wealthy (money plus time), not just rich (money). Everything here has helped thousands of business owners become their own version of successful. Tune in to hone your own version of moving from Survival, right through Success, to a business and life of Significance. Follow our video podcast here: https://podcast.3to5club.com/ and our Youtube channel: https://www.youtube.com/@3to5club64/podcasts
Episodes

Tuesday Jun 03, 2025
Episode #39: The Four Quadrants of Marketing
Tuesday Jun 03, 2025
Tuesday Jun 03, 2025
Are you spending more and getting less from your marketing? It might be time to ditch the noise and go where the gold is.
In this solo episode, Chuck Blakeman breaks down the Four Quadrants of Marketing—from high-cost advertising to the underused strategy that consistently delivers results for small business owners: Relationship Marketing.
Whether you’re overwhelmed by ad budgets, tired of cold outreach, or just want to build a more human business, this episode gives you the clarity to choose the right marketing strategy for your size, stage, and values.
🎯 You’ll discover:
✅ Why small businesses struggle with Quadrant 1 (and why that’s okay)
✅ The difference between shotgun marketing and laser-focused direct outreach
✅ Real-world examples of how PR can drive big results with small budgets
✅ Why Relationship Marketing is the #1 growth strategy for small businesses
✅ Chuck’s personal favorite metric: “The closer you are to a hug, the more likely you are to sell something.”
💡 “In a small business, you don’t ‘have to’ build relationships—you ‘get to.’”
If you want more leads, less pressure, and better long-term ROI, this episode is your blueprint.
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