Episode #8: The 3C's (Connections, Conversations, Clients) with Liz Daeninck

Today’s guest is Liz Daeninck, founder of Valentis Wellness, which focuses on creating customized nutrition plans tailored to individual health challenges and life circumstances. Liz's expertise lies in understanding the body's responses to movement and diet, particularly for those dealing with obesity, diabetes, high cholesterol, irritable bowel syndrome, and other chronic issues. She also works with individuals who have undergone or are planning weight loss surgery, aiming to support their health improvements.

In our conversation, Liz shares insights from a class she took called Fast Track, which helps business owners step away from the traditional sales approach. Instead of pushing sales, the course emphasizes building meaningful connections. Liz discusses the "Three Cs" approach: Connections, Conversations, and Clients.

1. Connections: Liz highlights the importance of making initial connections with potential referral sources, such as physicians and therapists. She notes that while starting with doctors seemed logical, it was often more effective to connect with other office staff or related professionals who spend more time with patients. This approach also led her to other valuable referral sources like physical therapists and psychologists.
2. Conversations: Liz explains that having meaningful conversations with potential clients is crucial. In her field, it's essential to determine if someone is ready to make a change before engaging deeply. She emphasizes asking questions and letting clients share their stories, which not only helps understand their needs but also significantly improves the likelihood of closing deals.
3. Clients: Once clients are onboard, Liz focuses on converting them into advocates who can refer others. She underscores the value of asking clients for referrals, especially after a successful engagement. She also notes that current clients who refer others are often motivated by a desire to affirm their own decisions.

Liz’s advice is to be proactive in reaching out and to keep refining your connections strategy based on what works best for your business. She stresses that persistence and flexibility are key, and the process of trial and error can lead to discovering effective new referral sources and strategies.

 

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